IP & Patents

Protected Olympic Marks

Reference to any protected International Olympic Committee or United States Olympic Committee Trademarks, Logos, or Copyrights on the GOLD website, downloadable software, or non-downloadable software fall within permissible usage in the following manner:

1. Historical documentation and description of Personal GOLD helping athletes win Olympic medals at the 2012 London Olympics and referencing their personal property (Olympic medals, Olympic medal-winning).
2. Using the term "Olympian or Olympic athlete" to describe founders (current or past) or advisors (current or past) that were members of Olympic teams or alternates on Olympic teams.

Neither of these references constitute or imply endorsement, sponsorship or recommendation thereof of GOLD by the International Olympic Committee, and all references outside the above permissible usage are protected by the International Olympic Committee.

Protected Olympic marks appearing or referenced in the feature documentary film "Personal Gold, An Underdog Story" fall under "Fair Use Policy" detailed in the opinion letter by Donaldson Callif, 400 South Beverly Drive, Ste 400, Beverly Hills, CA 90212.

1. Patents

A patent is a set of exclusive rights granted by a sovereign state or intergovernmental organization to an inventor or assignee for a limited period of time in exchange for detailed public disclosure of an invention. An invention is a solution to a specific technological problem and is a product or a process.

GOLD's Patents

The core functionality and utility of the GOLD Health platform and products are protected under 10 patents which have been filed and issued with the USPTO in the United States, and assigned to GOLD, Inc. These cover our intellectual property in the current areas:

View published patents on Google Patents

2. Brand Marks

A brand mark is a name, phrase, logo, symbol, or other distinctive identifier used to distinguish a company's products or services from others in the market. Brand marks help customers recognize the source of a product, build trust, and protect brand identity over time. When a mark is used publicly to identify goods or services, it may be designated with ™ (or ℠ for services) to indicate a trademark claim, whether or not the mark is registered.

GOLD's Brand Marks

GOLD™ — Downloadable and Non-Downloadable Software, and publications for health and fitness advice.

Application software for mobile phones, portable media players, handheld computers, and other electronic devices, namely, software for planning, scheduling, tracking, sending, viewing, and storing information about a person's health and fitness and for providing information and guidance on health and fitness and physical training, and personal health and fitness motivation, and providing a personalized health and fitness training program; downloadable electronic programs and computer software platforms that may be accessed via the internet, mobile phones, smart phones, tablet computers, computers and other wireless devices for planning, scheduling, tracking, sending, viewing, and storing information about a person's health, fitness and athletic training and providing a personalized training program for health and fitness and athletic training.

Pattern of Life™ — Downloadable and Non-Downloadable Software, and publications for health and fitness advice.

Refers to GOLD's proprietary framework for mapping, analyzing, and optimizing an individual's daily behaviors, routines, contextual factors, and environment across a continuous 24-hour cycle for the purpose of improving human performance, health, fitness, recovery, and lifestyle outcomes through personalized coaching and recommendations.

Data not Drugs™ — Downloadable and Non-Downloadable Software, and publications for health and fitness advice.

Refers to GOLD's drug-free health and fitness approach behind their software for planning, scheduling, tracking, sending, viewing, and storing information about a person's health and fitness and for providing information and guidance on health and fitness and physical training, and personal health and fitness motivation, and providing a personalized fitness training program; non-downloadable software for the purpose of online coaching, health and fitness information and support; health and fitness training, and providing advice and motivation for personal health and fitness and for athletic training.

HERA™ — Downloadable and Non-Downloadable Software, and publications for health and fitness advice.

HERA refers to a Health Enhancing Relational Avatar, namely an interactive, relationship-based digital avatar designed to support and enhance a user's health, fitness, recovery, performance, and lifestyle outcomes through personalized, context-aware engagement. HERA may present as an embodied or character-based user interface that communicates with a user via text, voice, and/or visual interactions; builds and maintains a personalized coaching relationship over time; and delivers individualized guidance, motivation, education, reminders, and recommendations based on user inputs and/or sensor-derived data. HERA may be configured to map, analyze, and respond to a user's behaviors, routines, contextual factors, and environment across a continuous 24-hour cycle, and to provide tailored coaching experiences that adapt to the user's goals, preferences, and changing conditions.

Geolag™ — Downloadable and Non-Downloadable Software, and publications for health and fitness advice.

Geolag refers to the condition in which a user's sleep–wake cycle and related circadian timing are misaligned with the local Earth light–dark cycle, including local sunrise and sunset times, such that the user's habitual sleep onset, wake time, and/or light exposure patterns are out of sync with the environmental light cues at the user's current location. Geolag may be detected, measured, or inferred using user-provided inputs and/or sensor-derived data (including, as applicable, sleep timing, activity, ambient light exposure, location, and time zone) and may be used to generate personalized insights, alerts, recommendations, and coaching intended to improve sleep timing alignment, sleep quality, recovery, health, fitness, and performance outcomes.

3. Copyrights

Copyright is a legal right created by the law of a country that grants the creator of an original work exclusive rights for its use and distribution. This is usually only for a limited time. The exclusive rights are not absolute but limited by limitations and exceptions to copyright law, including fair use.

GOLD's Copyrights

The following Intellectual Property of GOLD have been submitted to Copyright.gov for copyright protection:

All code, designs, and copy of the GOLD Downloadable, Non-Downloadable, Software and Core Publications.

4. Other Third Party Marks

All third party trademarks referenced by GOLD website and software whether in logo form, name form or product form, or otherwise remain the property of their respective holders, and are used by us only to refer to the contextual use of the development of software and other technology and products utilizing health and fitness advice and supporting third party solutions. Our use of these trademarks in no way indicates any relationship between GOLD and the holders of these trademarks. Rather, any usage of third party trademarks by us is to refer to such products is considered nominative fair use under trademark law.

Contact Us

For any questions about Copyrights, please Contact Us.

Legal representation: Cooley